Above (L-R): Nat Zilkha (Chairman of the Board, Gibson), Mark Agnesi (Director of Brand Experience, Gibson), Cesar Gueikian (President and CEO, Gibson), Jimmy Page, Sir Brian May, and Tony Iommi celebrate the Gibson Garage London on February 22, 2024. © Dave Hogan.

Gibson Garage London: The Ultimate Guitar Experience
 
Explore | Play | Shop
 
Gibson Garage London Opens Saturday, February 24, 2024
 
Jimmy Page, Tony Iommi, Sir Brian May, James Bay, Miles Kane, and More
 
Celebrate Opening of Groundbreaking Flagship Store,
First-ever Gibson Garage Experience Store Overseas
Gibson Enters Multi-Year Partnership with Jimmy Page
 
NASHVILLE, TN (February 22, 2024) Gibson, the iconic and leading global instrument brand, has shaped sound across generations and genres of music for over a century, becoming one of the most relevant, played, and loved music brands around the world. Today, February 22, Jimmy Page, Tony Iommi, Sir Brian May, James Bay, Miles Kane, and more Gibson artists joined the Gibson team and fans to celebrate the opening of the Gibson Garage London, which officially opens to the public on Saturday, February 24, 2024. Music fans lined the streets to get a first glimpse of the Gibson Garage, inside they enjoyed a special “In Conversation” event with legendary guitarist Jimmy Page, as well as live music from the Gibson Garage London stage. The Gibson Garage is the ultimate guitar experience and destination for music lovers across the globe and the place to explore Gibson’s 130-year music history. The Gibson Garage London marks the first-ever Gibson flagship store outside of the U.S. and follows the successful opening of the Gibson Garage Nashville. The Gibson Garage London is located at 61-62 Eastcastle St, London, UK just off Oxford Street.
 
At the Gibson Garage London kickoff event, Gibson announced it has entered into a collaborative partnership with one of the most influential musicians in history, Jimmy Page, an icon across all genres of music, art, and culture and co-founder of one of the biggest bands of all time, Led Zeppelin. Being the main music writer in Led Zeppelin, Jimmy leveraged his blues and folk inspirations to orchestrate the pioneering rock sound that became the signature of the band, and revolutionized rock across all of its future variations.
 
“When I met with Cesar and he explained what the future of Gibson looked like, I knew I needed to be involved. There is a spirit in the place; after seeing the people working at the factories and getting a connection with them, I knew that picking up that Les Paul Custom and the Doubleneck all those years ago was certainly the right decision.”
 
JIMMY PAGE
 
“The new Gibson Garage London will be just what we all used to dream a guitar shop should be – a place where a young player can feel welcome and mix with the finest instruments, amps, and ancillary gear – and NOT be told to keep their hands to themselves! It’s a new era in ROCK – and the Twang is still the Thang!”
 
SIR BRIAN MAY
 
The Gibson Garage London is located at 61-62 Eastcastle St, London, UK (one block from Oxford Street) and is open daily Monday-Saturday from 10:00-7:00 pm and from 12:00-6:00 pm on Sunday. For the latest news and updates on the Gibson Garage London, follow @GibsonGuitarUK on Instagram, or visit https://gibson.com/garage-london