"Whatever you do, don't make me boring" Freddie Mercury.

Ahead of the upcoming Twentieth Century Fox film Bohemian Rhapsody, Carnaby will be celebrating ‘Freddie For A Day’ on Wednesday 5th September. 

The ‘Freddie For A Day’ initiative is a celebration of the iconic Freddie Mercury, and what better way than to celebrate an icon than under Carnaby’s iconic arch? ‘Freddie For A Day’ brings people together to dress as Freddie to raise awareness and much-needed funds to support the work of the Mercury Phoenix Trust – fighting AIDS worldwide. The initiative was launched in 2010 and is held every 5th September, Freddie’s birthday, and this year will be celebrated in London’s iconic music and fashion district, Carnaby. 

Carnaby’s shops, bars and restaurants will join in the celebration to collect donations for the trust by selling the famous Freddie ‘tache and donning their best Freddie attire. The entire Carnaby community; residents, workers, businesses as well as visitors are encouraged to head to Carnaby Street at 12.30pm on Wednesday 5th September wearing their Freddie moustache for an exciting photo call under Carnaby’s iconic arch. Freddie fans can enjoy music from Bulsara and His Queenies, 7-piece band performing the music of Queen live on Carnaby Street. 

Visit Carnaby Street stores including; Ben Sherman, New Era, Ray-Ban, Irregular Choice and Sweaty Betty to pick up a Freddie moustache for a charity donation of £2. Nixon, Jack Wills, Superga and Onitsuka Tiger will also be joining in on the fun. Moustaches will be available at Carnaby restaurants and pubs including; pasta concept Pastaio, Kua ‘Aina, Whyte & Brown and The Shakespeare’s Head. Bakery Crumbs & Doilies  will also be selling exclusive yellow and moustache themed cupcakes whilst Urban Decay will be hosting a Yellow themed Makeup Day at their Carnaby Street flagship store. 

Fans and friends around the world can celebrate ‘Freddie For A Day’, and have fun, but also have the serious aim of raising money and awareness to fight AIDS worldwide.

For further information on the Freddie For A Day in Carnaby please contact 
Bethan Harris at Sister London 020 7287 9601 / Bethan.Harris@sisterlondon.com

CARNABY
Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.
Carnaby.co.uk 
@CarnabyLondon 

SHAFTESBURY
Shaftesbury PLC is a Real Estate Investment Trust, which invests exclusively in the liveliest parts of London's West End. Our objective is to deliver long-term growth in rental income, capital values and shareholder returns. Focused on restaurants, leisure and retail, our exceptional portfolio extends to around 15 acres, clustered mainly in Carnaby, Seven Dials and Chinatown, with substantial ownerships in east and west Covent Garden, Soho and Fitzrovia. 

THE MERCURY PHOENIX TRUST
The Mercury Phoenix Trust was founded by Brian May, Roger Taylor and their manager Jim Beach in memory of rock band Queen’s iconic lead singer FREDDIE MERCURY who died in 1991 from AIDS.
In the last 26 years the Trust has given away over 16 million dollars in his name and funded over 700 projects in the global battle against HIV/AIDS - the way to combat this disease is through knowledge. The projects we fund are spread across the globe and in total we have now given to projects in 57 countries – wherever we can help, we do.

The Mercury Phoenix Trust - Fighting AIDS Worldwide
Mercuryphoenixtrust.com 
Twitter @The_MPT
Facebook @FreddieForADay
Instagram @Mercury_MOTG
YouTube @FreddieForADay

BOHEMIAN RHAPSODY
Bohemian Rhapsody is a foot-stomping celebration of Queen, their music and their extraordinary lead singer Freddie Mercury. Freddie defied stereotypes and shattered convention to become one of the most beloved entertainers on the planet. The film traces the meteoric rise of the band through their iconic songs and revolutionary sound. They reach unparalleled success, but in an unexpected turn Freddie, surrounded by darker influences, shuns Queen in pursuit of his solo career. Having suffered greatly without the collaboration of Queen, Freddie manages to reunite with his bandmates just in time for Live Aid. Despite being diagnosed with AIDS, Freddie leads the band in one of the greatest performances in the history of rock music. Queen cements a legacy that continues to inspire outsiders, dreamers and music lovers to this day. 
Twentieth Century Fox and Regency Enterprises present with GK Films Bohemian Rhapsody in cinemas in UK and Ireland on 24 October

TWENTIETH CENTURY FOX 
One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox Family.

OFFICIAL CHANNELS 
Bohemian Rhapsody Facebook: https://www.facebook.com/BohemianRhapsodyUK 
20th Century Fox UK Twitter:  https://twitter.com/20CenturyFoxUK
20th Century Fox UK YouTube: https://www.youtube.com/user/20centuryfoxuk
20th Century Fox UK Instagram: https://www.instagram.com/20centuryfoxuk/  
#BohemianRhapsody